Justin Bieber - 7
Public image
General
Usher commented that while he and Bieber were both signed at the same age, "I had the chance to ramp up my success, where this has happened to Bieber abruptly". As a result, Usher, Braun, Bieber's bodyguard, and other adults surrounding Bieber constantly coach him on handling fame and his public image.[20] After signing Bieber, Usher appointed one of his former assistants, Ryan Good, to be Bieber's road manager and stylist. Good, once nicknamed Bieber's "swagger coach", created a "streetwise look" for the singer which consisted of baseball caps, hoodies, dog chains, and flashy sneakers. Amy Kaufman of The Los Angeles Times comments, "Though a product of a middle-class suburban upbringing in Stratford, Ontario, Bieber's manner of dress and speech ('Wassup man, how you doin'?' or 'It's like, you know, whateva' ') suggest he's mimicking his favourite rappers."[150] In 2013, Bieber said that he was "very influenced by black culture", but he neither thought "of it as black or white" nor tried to "act or pose in a certain way". To him, it was "a lifestyle—like a suaveness or a swag".[151]Wax statues of him with his hairstyle from that of his earlier career are on display at the Madame Tussauds wax museums in Amsterdam, London, and New York City.[152]
"He's the only person in humanity who's grown up the way he has -- with smartphones and cameras on him 24/7 ... Another kid can go out and have a good night on the town, and no one gives a crap, but Justin is the most Googled person on the planet -- for four years straight!"
Scooter Braun, Bieber's manager, in 2013[151]
Bieber was often featured in teen magazines, such as Tiger Beat,[20] and has been labelled as a "teen heartthrob".[153] In 2010, he was frequently criticized for looking and sounding younger than his age,[154] and the following year for an androgynous appearance, which had been commonly noted in the media, including his appearance on the cover of LOVE magazine's androgyny issue in 2011.[155] His teen-pop music, image (especially as a heartthrob to girls), and the media attention he receives have additionally been criticized.[154] He has been a target of Internet bloggers and message board posters, especially users of the Internet message board 4chan and of YouTube.[156] Nick Collins of The Daily Telegraph said that "Bieber's character appears to strike a particularly sour note with his Internet critics" who have questioned his manner of speech, among other things.[154]
YouTube and Twitter
Bieber's early fanbase developed on YouTube and predated the release of his debut album My World.[157] According to Jan Hoffman of The New York Times, part of Bieber's appeal stems from his YouTube channel. Chicago Tribune noted that Bieber's fanbase, "Beliebers", was among the top words of 2010.[158] Long before the November 2009 release of My World, his YouTube videos attracted millions of views.[20] Braun recognized the appeal. Before flying him to Atlanta, Braun wanted to "build him up more on YouTube first" and had Bieber record more home videos for the channel. "I said: 'Justin, sing like there’s no one in the room. But let's not use expensive cameras.' We'll give it to kids, let them do the work, so that they feel like it's theirs", recalled Braun.[20] Bieber continues to upload videos to the same channel and has opened a Twitter account, from which he interacts with fans regularly;[25] his account was reported in November 2010 to have more than six million followers.[159] Bieber surpassed Lady Gaga for having the most followed person on Twitter in January 2013. In early November 2013, Katy Perry surpassed him for having the most followers.[160] As of 2017, Bieber remains the second most followed user of Twitter, while his VEVO channel made him the third most subscribed user of YouTube until by 2018 where it became the second most subscribed user of YouTube. The music video for Bieber's song "Baby" is the most disliked on YouTube, receiving over 7.8 million dislikes since its upload in 2010, as of 2017.[161] Guinness Book of World Records listed "Baby" as the most disliked video on YouTube and on the Internet as of 2013[162] and six of Bieber's music videos (more than any other artist) listed in the top 40 most disliked videos on YouTube.[163]Bieber was frequently a trending topic on Twitter when the feature first launched[164] because his fans frequently discussed him on the network,[165] and he was named the top trending star on Twitter in 2010;[166] Klout gave his account a score of 100.[167][168] In April 2013, the social media analysis company Socialbakers concluded that 16.7 million of Bieber's 37 million Twitter followers are not genuine.[169][170]
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