Justin Bieber - 6

Artistry

Musical style

Bieber's music is mainly pop, while he also incorporates elements of R&B. In 2010, Jody Rosen of Rolling Stone asserted that the content of his music was "offering a gentle introduction to the mysteries and heartaches of adolescence: songs flushed with romance but notably free of sex itself"[124]. But since then, Bieber gradually altered his artistry, with Peter Gicas of E! Online describing "PYD" as "sexed-up"[125]. After his hit in 2015 on Jack Ü's track Where R Ü Now, Bieber released the EDM-fueled album Purpose a collaboration with Diplo, DJ Snake and Major Lazer.[126]

Influences

Bieber has cited The Beatles, Boyz II Men, Mariah Carey, Michael Jackson, Justin Timberlake, and Usher as his musical inspirations.[127][128][129] Bieber stated My World 2.0 was influenced by Timberlake.[130]

Voice

Bieber initially sang with a boy soprano voice[131], before experiencing pubertal changes, as was evidenced during a performance of "Pray" at the 2010 American Music Awards. Sean Michaels of The Guardian described puberty as "the biggest threat to his career" at the time.[132] Jody Rosen commented that Bieber sings with "swing and rhythmic dexterity" on his debut album, noting his tone to be "nasal".[124]
Bieber started to receive voice coaching from Jan Smith in 2008.[133]
As an adult singer, Bieber's voice type is tenor.[134][135][136] In a review of his Purpose album, Neil McCormick of The Daily Telegraph complimented his "soft, supple and seductive singing."[137] Caroline Sullivan of The Guardian also praised Bieber’s "affectedly breathy voice", noting that "the voice soon palls, but the songs are often interesting."[138]

Endorsements and business ventures

Bieber endorsed Adidas, beside Derrick Rose and Venus Williams, in 2012.[139] He became the new "face" and "body" of Calvin Klein in early 2015.[140] In June 2015, Bieber teamed up with StarShop, a new shopping app launched by Kevin Harrington.[141] In January 2015, Entertainment Tonight reported that entertainer Justin Bieber had used MYO-X, a dietary supplement, in preparation for a Calvin Klein underwear photo shoot.[142] Bieber was criticized for “…hyping the latest 'miracle' supplement MYO-X, to his 59 million Twitter fans.”[143]Bieber endorses Beats By Dre, Elizabeth Arden and Best Buy.[144][145]
He has bandwagoned four fragrances as of 2014.[146] He launched his debut fragrance, Someday, in 2011;[146] it grossed more than three million US dollars in sales, at Macy's, in just under three weeks, which industry experts regard as a successful celebrity-led launch.[147] On the heels of that 2011 best-seller, he launched his second fragrance, Girlfriend, in June 2012.[148] His third fragrance, The Key, was launched in July 2013,[149] and his latest fragrance, Justin Bieber Collector's Edition, launched in 2014.

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